Case Study: New Skincare by Dr. Owusu

Our client wants to increase awareness of her brand among luxury consumers, increase retail sales, expand distribution, and introduce new products to consumers and retailers. OmniBlue implemented a product development program and public relations campaign that would establish the company as a high-end beauty line. For this to happen, we had to reposition the skin care line, change the name of the product, develop a fresh logo concept, and redesign the packaging.

By changing the name from Jackie’s to Dr. Owusu, we position the company’s founder as an authority in skin care and the “art of indulging”. We decreased the number of products from 135 to a focus of 30. To make the brand more cohesive, we grouped the products together e.g., Revitalizing represents the skin treatments, Renue is for the facial care, Rejuvenate is the bath and body, and Hair Vitamins represents the hair products. Still in the development stage of the program, we noticed a new found interest from luxury retail reps and buyers.  We will launch a new website to showcase the new skincare and the haircare lines.

Once the development stage is complete, we will move to the public relation’s campaign. We are in the process of creating a luxury list of retailers, magazine editors, bloggers, talkshow hosts that we will send a beauty package to secure for media consideration or product placement. As a result, we should increase brand awareness and create brand loyalty.

www.drowususkincare.com