Case Study: DTLA Village

A city can be a stranger to its inhabitants. Even with user friendly search engines and social networking sites, people are still faced with the unique challenge of not feeling connected to the place they live in and the people around them.

Our team of creative specialists know exactly how to conquer those challenges. In developing and implementing marketing and public relations programs for DTLAvillage, we have been instrumental in revitalizing the community of Downtown Los Angeles.

By providing our client with extensive market research, interviews, and a focus on the needs of the people and businesses in DTLAvillage, we have come up with a way to build a new city identity through our website development and enhancement services. With an elegant and sophisticated style of graphics, DTLAvillage is an attention-getting platform for social networking between businesses and individuals seeking to market themselves. Our motto is, “Know Thy Businesses, Know Thy Neighbors, and Know Thy Parties…”

It is no question that the site is a forum to build a tight-knit community and thus creates a sense of pride by promoting and connecting businesses, tourists, and residents. Our public relations campaign enhanced the image of a variety of businesses featured on DTLAvillage with services that include: published articles, banner headlines, ad pitches, media production, profiles, photography, and commercials.

Through Omniblue Marketing, our client achieved heightened visibility and enhanced awareness of the wonders of their great city. In addition, we consistently maintain market awareness with our highlights, blog posts, updates, newsletters, and flyers to increase prospective clients and referral sources.

www.dtlavillage.com

Case Study: AQIYL Photography

“Awe-inspiring, edgy, and glamorous” have been one of the many praises used to describe the artful images produced by AQIYL Photography. Working with them, we were asked to build a loyal customer base on a larger scope through our knowledge of social media, online communities, and word of mouth marketing.

Our team of experts started by connecting with online communities through site bloggers, message boards, and discussion groups in gathering opinions and answers from consumers. What we found is a behemoth driving force online that attracts a large number of customers to deals, discounts, and promotions. Products linked with art, creativity, and innovation achieve greater exposure when targeted to these online communities.

With this knowledge in mind, we provided AQIYL Photography with audience interaction by leveraging local market daily deal sites like Groupon. The outcome was overwhelmingly positive as AQIYL Photography benefited from a growing number of clients and raved reviews. The first ad was featured and sold to 385 clients, and the second was even greater at 415 clients with a three-month time interval between each feature. We reinforced the brand and communication points by providing them with marketing materials and top-market positioning.

Today, AQIYL Photography is a top merchant in the Los Angles Metropolitan Area. In addition, we are currently in the process of partnering with Google Plus, Amazon Local, and Living Social to extend the visibility and enhance selling opportunity to AQIYL Photography’s market base.