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5 Next-Gen PR Strategies

Here are 5 trendy, new strategies being adopted by PR agencies today.

1)Guerrilla Marketing

This strategy is gaining in popularity and even though they work best for small companies; big companies are adopting this technique as well. Guerilla marketing is a low-cost high-impact tactic that is meant to draw attention. The biggest example is when Cartoon Network in 2007 placed several magnetic displays in and around Boston to represent a few of the characters of the Television series Aqua. The displays drew attention and lured people to the show. This strategy, if implemented correctly, can prove to be very effective and lucrative.

2)Social Media Integration

Social Media includes Internet marketing channels like Facebook, Twitter, Linked-In and You Tube to name a few. Companies start Facebook and Twitter accounts to keep their followers updated with the best offers, latest news, new locations, discounts and industry trends. A good example of a company that has solely used social media to promote sales is Rosa Mexicano. The restaurant draws customers by exclusively working on Facebook and Twitter.

3)Internet & Sharing

Internet sharing refers to the global distribution of information via the electronic medium. Mobile marketing, Podcasting, E-Zines, Vlogs and Wiki sites almost replace the traditional media kit. Social bookmarking sites like Digg, Delicious, Stumble-Upon and Reddit also get word of your product out there.

4)Media Relations

The new trends indicate that print is being read less and less each day. This can only mean one thing - people are reading on the Internet. Therefore, instead of maintaining media relations with magazines and newspaper reporters, PR agencies are now trying to reach out to highly connected bloggers. These bloggers communicate directly with the audience. Instead of writing news releases for print media, the new trend is to write concise ideas of your product or service and pitch it to a handful of bloggers. It is more effective to have a few bloggers writing about one of your products than to have one glorified article on an expensive magazine.

5)Celebrity Ambassadors

The more creative you are with your brand ambassador the better will the response be to your product. Celebrity ambassadors will never go out of fashion. You can also create character bloggers or character twitters: They can be the name and the face of the brand in the virtual medium. Example: Television shows like Grey’s Anatomy are using character blogs to promote viewership.